The client’s brief called for the design of a corporate gift, to be given to their customers for the holidays. The proposal had to be original, tasteful, and in the Christmas/holiday spirit. At the same time, the final design was expected to take into consideration and highlight the client’s (La Petite Jumelle) business activity. We based our proposal on the concept of *light, and on a relevant quote by renowned Greek author Nikos Kazantzakis.
The real meaning of enlightenment is to gaze with undimmed eyes on all darkness.
We created a scented candle in black; unlit, it symbolizes the absence of light, while when lit it “disperses the darkness”. The candle itself, as well as the scent selected, both relate directly to Christmas symbolism. The candle was placed inside a specially made box, which was an opportunity for La Petite Jumelle to showcase their production capabilities.
See more at semiotikdesign.com