Client: IVE, Valencian Institute of Building.
Year: 2018
Creative Direction and design: Cristina Toledo
Web Design: Ana Vañó (UVE) Francés
Project by nueve estudio
ALDREN
ALDREN, ALliance for Deep RENovation in buildings, is a project of the European Economic Community led by the IVE, Valencian Institute of Building, with the aim of supporting initiatives in renovation of buildings regarding energy efficiency.
As a result of this commission, the brand ALDREN is born, with a logo that acts as a container frame for the project, providing three different versions (main, reduced and extended) that adapt to their application needs.
The pillars of the project – alliance, buildings and energy – have been represented using a color palette derived from energy efficiency tables.
We have developed posters, roller banners, the web design, as well as corporate presentation templates.
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