Buiten Westen 2017
festival campaign, illustration, poster design, responsive website, animation
Buiten Westen has found itself a great abode in paradise. A story that was recited to the public as if it were a poem of delight. Sweetness has never quite been a trait of Amsterdam though, so for this year’s campaign and visual look and feel the tempo was upped and so was the volume.
Nothing quite beats the exhilaration of expressive eyes that glance your way. Whenever flaunting is the norm, an impressive appearance is a must. Animal faces that emanate of pride set the tone for this year’s campaign. For inspiration for the perfect outfit we would also refer to the animal kingdom. The natural elements of Buiten Westen keep progressing.
Dynamic parallax compositions
The concept for Buiten westen builds on a graphical composition that required some technical wit, especially for web. The interactive division of planes of the art work needed to come alive fully. The website was therefore designed such that with every mouse scroll between pages three different planes would form together in a sort of squared parallax scroll. For the trailer the technique was simpler, but the execution even more dynamic.
Colorful and conceptual confidence
The visual story that we designed for Buiten Westen has depth and consists of several chapters, since it elaborates on the design philosophy that was used the prior year. In the evolution of the animated trailer and all the art work, the most effective elements were given more importance and the illustrations were made more refined. The looks of animals and their exuberant colors act as a magnet that attracts the public through expressiveness.
Style icons
All the animal figures in the series have something in common, they are style icons. Outfit, hair do, make up, every detail of the baboon, peacock and iguana is styled to perfection.
With extravagant fashion, these animal figures act as confident as the audience that travels to Amsterdam for a summer’s day of festival dancing. And so, the collective message of these flamboyant faces is without question ‘express yourself’.
Credits:
Web development: Jori de Goede, Theo van Oosterum
Music: Jaap Kattevilder
Sound Design: Elephant Ears
Eventfotografie: KIRSTENVANSANTEN (img 1,2), Tomdoms.com (img 3)
Music: Jaap Kattevilder
Sound Design: Elephant Ears
Eventfotografie: KIRSTENVANSANTEN (img 1,2), Tomdoms.com (img 3)
