video production, art direction, set design
AMO stands for Ability, Motivation and Opportunity, relatable terms for recognizable situations that occur at schools in the secondary educational system. The AMO-model frames these themes, to serve as an indispensable tool for teachers in their daily work with students and colleagues, and should therefore come across clearly.
Every teacher should be mindful of the power of these three key principles when dealing with miscellaneous situations at their workplace. It is for this reason that the daily context of their work, is centre stage in a series of video’s that visualize the model. A minimalistic style of imagery heightens attention for each theme and every set is handcrafted to keep the overall feel accessible.
The AMO model
Ability, motivation and opportunity are the three pillars of a human resources model that supplies teachers with a means of dealing with difficult situations. The three principles have been translated to familiar metaphors in the videos. A push in the back, a chance to shine, a spot at the table. These simple answers have been visually rendered in a simple and lucid way that portrays the authority of a teacher to quite literally redirect any situation.
Video production: E-Ville Media Group