Frisse Bronnen (fresh sources)
visual identity, handmade logo
Entrepreneurs tend to mingle and bond easily. Though not nearly as intensively as they did in the old days of the gilds. Social networks of masters and companions were the basis for a whole range of crafts. Through means of cultural-intellectual challenging seminars Frisse Bronnen aims to redistribute some of the knowledge of old back to the entrepreneurs, presented from within an inspiring visual environment.
It should come as no surprise that Frisse Bronnen has a sweet tooth for classical esthetics, nevertheless, anno 2017 the visual identity should connect classical principles firmly to contemporary perspectives. A sense of freshness, both in tone and color, reach out in time, while still preserving an original thematic backbone. The spirit of learning to undertake, and undertaking to learn is fully propagated by the mature expression of the design in a classy way.
Gild of entrepreneurs
The visual identity of Frisse Bronnen has a second branch that matches the former both in style and spirit, yet serves another purpose. The two separate identities share a tone, which is expressed through a similar form.
But while is is the aim of Frisse Bronnen to inspire and take along folk, Gilde van Ondernemers aims to offer a podium to this same crowd of entrepreneurs on which they can share their experience. By separating the two identities, so are their activities kept delineated.