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Chasing The Hihat Group


Chasing the Hihat Group
visual identity, portfolio websites

Chasing the Hihat takes event production so seriously, that they will spell out the whole playing field from A to Z, with some true Amsterdam boldness. In a cultural scene where time and ideas never stop to rest, a rock steady visual identity is the sign of longevity. A fitting suit for four sub-departments and one main sender should therefore express versatility and above all professionalism.

Rebranding a logo that has become nothing short of cultural heritage, finds its way through an evolutionary unraveling of imagery and language. Dynamic, yet steady. A consistent identity with several different faces is the appearance of a thought through design that hits the spot differently for every branch of its organization – without ever being disloyal to the sanctity of the logo that started it all.




Five of a kind
The new foundation of Chasing the Hihat had to be communicated well both to the public and internally. The extensive preliminary research brought about five distinctive profiles that formed the building blocks for a new visual identity. With consistency in form, a simple structure and a clear hierarchy, the identity serves a broad audience both on and offline.




Expressive identities
With all of the past years’ experience, a new presence was a gate to the future for Chasing the Hihat. Both in activity and personality CTH is rich in pronounced and bold persona. Those many different characters have been set in a hand tailored and expressive logo in its own distinct color, for every division. With the capital C centralized, every logo is a piece of the company’s soul.




Credits:
Web development: Strikonline
Event photography: VAAG (img 1), KIRSTENVANSANTEN (img 2)



Chasing The Hihat Group
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Chasing The Hihat Group

Chasing the Hihat takes event production so seriously, that they will spell out the whole playing field from A to Z, with some true Amsterdam bol Read More
2
79
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Published:

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