2018 Branding
New Branding for Shamrock 2018, Big Blue 2018 & J&A Racing's Corporate5K 2018
A new branding campaign was created for Shamrock for the 2018 - 2019 year.
What do you run for?
The I RUN FOR campaign was created to bring greater brand awareness to Virginia’s Beach’s largest race, the Yuengling Shamrock Marathon Weekend. The campaign’s goal is to increase awareness and registrations by inspiring people using motivational quotes and photos on social platforms, ads and videos illustrating the impact of Shamrock Weekend and it’s numerous races. It will be active now through calendar year 2019 and will be used across all media platforms.
The new campaign fosters deeper emotional engagement through the use of images and motivational words that illustrate why we all run. The campaign’s inspirational phrases about why we all run will move anyone and inspire action. It doesn’t matter why you run, every runner belongs on the Shamrock course. Sayings including “I RUN FOR SHAMROCK”, “GET YOUR SHAMROCK ON!”, “GET YOUR YUENGLING ON!” illustrate the energy and excitment of Shamrock. Emotive expressions like, I RUN FOR... , “MY SANITY”, “FOR THOSE WHO CAN’T”, “FOR MY FAMILY”, “FOR ADVENTURE”, “BALANCE”, “MY HEALTH” and paired with photographs of runners of all ages and abilities successfully illustrate the myriad of reasons why people choose to run.
Vectors were created by me over the span of three months working with Maxwell medals to come up with Shamrock's 2018 medals.
Vector created for 2018 medals and finisher items.
Branding identity for the Shamrock campaign 2018-19 for social.
2018 Big Blue
Big Blue 5K poster
Big Blue 5K 2018 postcard
Awesome medals I worked on with designers from Always Advancing!
2018 Corporate5K
Corporate5K poster
Corporate5K 2018 One-sheet
Corporate5K 2018 postcard
Awesome medals I worked on with designers from Always Advancing!
