New 2017 WHRO branding
WHRO Public Media Brand Refresh
Mid year 2016, marketing decided to create new membership brochures and collateral. Since WHRO has no branding identity we decided to refresh the branding beginning with the membership brochure. I began by compiling stock images and rethinking the WHRO "bud" in a new, successful way following design trends of 2016-2017.
I believe illustration is a great medium to use when there is struggle for visibilty among competitors. When done well, illustration is an excellent way to stand out and gain an emotional response from the viewer. To begin, I created concepting around new WHRO "bud" patterns, infographics and illustration using WHRO's broad color palette. In 2017 we will be introducing patterns, additional fonts, illustration, a tagline and a highly creative overall branding campaign later in the year.
For now I will add the new membership brochures and illustrative graphics to date...
2017 WHRO new membership piece - an oversized postcard, 6" x 9".
2017 New WHRO tiny brochure
2017 New WHRO branding
2017 New WHRO branding
WHRO backgrounds
Above: WHRO's current member brochure. Extremely copy heavy, large WHRO "bud" groups, too many colors, gradients, images inserted in the WHRO "bud" shape - overall very outdated.
Early ideation...
Early ideation...
Early ideation...
Early ideation...
Early ideation...
Early ideation...
Early ideation...
The Norfolk skyline was illustrated in Adobe Illustrator for use in new branding materials.
The WHRO characters created in Adobe Illustrator. Highly diverse society - these graphics can easily change colors and clothing to reflect a particular campaign or message.
Concept grouping mock
Holiday branding created for the WHRO Public Media holiday drives.
Holiday spread created for WHRO Public media holiday edition of Dimensions member guide.
Mocks created out of foam core for size/style and color approval...
Lucite pieces fabricated by a local company fit with custom vinyl stickers. These displays were created for WHRO formal events to showcase the new branding for WHRO.
