The Marketing department at WHRO made the decision to rebrand our Support What You Love messaging into a full campaign for use during our 2016-2017 pledge drives. A new mark was created along with messaging and digital assets to use.
The Support What You Love campaign goal is to meet or exceed pledge revenue goals for calendar year 2016 by developing an annual theme that can be reinforced across all external channels. It will encompass consistent branding and foster deeper member engagement through the use of personal storytelling, humor and music. The theme is love.
Our department worked with a local design company including myself, the creative director and marketing officer to create a new campaign for use through 2017.
Above: New mark for WHRO's Support What You Love campaign
A complete set of style guides were created for both print, web and television. We worked with the Production department to create a new look for the TV drive as well.
A collection of graphics were developed for all social media channels, website and print.
A collection of half page ads and social media graphics.
Background, keybar and pledge premium layouts were developed for the SWYL campaign for the production department to follow.
