2017 Wicked 10K
The Anthem Wicked 10K, Old Point National Bank Monster Mile and Old Point Mini Monster 1K takes place in Virginia Beach, VA where participants are encouraged to have fun, be creative, and dress up for the Halloween season. The 10k course takes you along the beautiful Virginia Beach Oceanfront and features live Thriller dancers and other spooky surprises. The finish is a huge post-race party on the beach with plenty of Blue Moon beer, live music and post race food.
It was my responsibility to set up new branding for Wicked across many media platforms as well as creating logos, medals, merchandise and finisher items.
Video Above: A spot I created to post on social about the making of the Wicked medal.
Above: These are some examples of the posts made on social before branding and identity was established.
NEW! BRANDING BELOW
Above: New branding I set up and created in Canva for use for by numerous people in the company.
Above: Updated logos for new events added to 2017 and style guide created for use of new logos.
2017 Wicked 10K medals. From left: The Monster Mile, The Pumpkin Smash Challenge, Wicked 10K and Mini Monster 1K medals!
A sample of Wicked bibs created for the race.
2017 Wicked Race Guide
Expo display created for entrance art at the Sports and Fitness Expo for the Wicked weekend.
Selfie Frames
4 Color version of the art created for finisher shirt design.
Runner's World Ad for Wicked
