L B Industries: Breathe
A herbal mouth freshener
Bad breath never makes for a good impression. LB decided to foray into the health and wellness industry. One of the launches for this category was a breath freshener with its USP being that it was made from natural ingredients.
THE BRAND CHALLENGE
Since it was a new entrant in the market, a brand identity has to be created for Breathe.
THE SOLUTION
The insight that we started with was that Indians believe that traditional/natural remedies will safely treat most problems at the root. This is a 100% natural breath freshening spray for everyone. Taking this concept ahead, the following identity was proposed.
THE CONCEPT
The main proposition of the brand is to eliminate the main causes of halitoses using herbal remedies. The logo form is derived from the intensity of a breath of a person which when mixed with our herbal remedy, diffuses into a softer form. The form itself is a smooth transition of a rigid form to a rounder more natural form itself.
The colour selected is very soothing leaning towards the a remedial effect.
THE PROPOSED IDENTITY
THE COLOUR PALETTE
THE TYPOGRAPHY
BRAND COLLATERALS
Branding as seen on the packaging design
Brand as seen in the product brochure
All credits for the project lie with Interspace Solutions
