BRIDGE CALENDAR// Product Design
The objective of this project was to speak about the progression in construction of the Brooklyn Bridge using a calendar format. The inspiration for this work comes from the book Art of the Brooklyn Bridge, which is an expansive study of the art created during and after the construction of the Brooklyn Bridge. I wanted the final product to reflect the silhouette of the bridge contrasted by the light and life of the city of Manhattan. The Brooklyn Bridge was created as a passageway from Manhattan to Brooklyn, used by tourists and commuters.
My solution for creating the effect of a silhouette was to laser-cut the imagery of the bridge with text and to juxtapose it against a muted yet colorful background of light. Because this solution required my design to be contained within a single shape and color, it became extremely important to play with type in a dynamic way by focusing on the balance between positive and negative space.
With this work, my main objective was to see type not only in terms function, but also in form. The shapes created by the characters needed to be visually compelling, but also retain legibility within the grid system created by the bridge. Within my process, I struggled with when I could break the conventions of typography and when I should respect traditions. In the end, I believe I created a dynamic work that reflects my ability to problem solve, think about type as a form and transfer an idea created on a computer to a physical space.