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    AstroLab is a platform that provides access to technology, education, and mentor-ship to empower others with the tools and skills to inspire and … Read More
    AstroLab is a platform that provides access to technology, education, and mentor-ship to empower others with the tools and skills to inspire and make a positive impact in our community. Through its offerings, AstroLab seeks to serve makers, students, organizations, entrepreneurs, and those most in need. AG Design was commissioned to develop a modern, dynamic brand identity, communicating the Lab’s diverse services and stimulate creativity & entrepreneurship. We introduced a constantly changing visual identity system, where the creator has a leading role. To create his own goods including the custom made graphic shapes used as personal logos. With the use of a clear grid he/she can easily connect the anchors to shape forms, a reference to the Lab's productive process, which follows new digital production methods. We developed a visual language for a living creative organism. A Living Brand. We also designed a set of icons, presenting the Lab's disciplines. Based on the same grid that we used to design the logos, the icons describe AstroLab's offerings to the creative community. Icons showcase the possibilities of the Lab and motivates the creator to reclaim them. Read Less
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AstroLab is composed by a group of social entrepreneurs, architects, engineers and designers working together to develop innovative models, systems & strategies towards relieving complex social issues in a society of constant flux. They have created AstroLab – a platform that provides access to technology, education, and mentorship to empower others with the tools and skills towards activating a positive impact for social change. Through our offerings, we seek to serve makers, students, organizations, entrepreneurs; we are interested in ideas, initiatives, and enterprises that push boundaries and have the potential to shape a radically better world.

AG Design was commissioned to develop a modern, dynamic brand identity that communicates the Lab’s diverse services and entrepreneurial ethos.

Within this framework, we set out to create a visual language fit for a living creative organism - a living brand. The result is a constantly changing visual system based on a clear grid that gives the freedom to easily connect the anchors and shape forms in order to create custom graphic shapes that can be used as personal logos.
"We developed a visual language for a living creative organism. A Living Brand."
Based on the same grid we used to create the logos, we also designed a set of icons that present the Lab's different disciplines and offerings to the creative community. The icons showcase the possibilities of the Lab and motivate the maker to reclaim them.