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    un nouveau modèle qui permet de mesurer et de comprendre l’engagement et d’identifier les leviers pour en accroître la puissance.

Client Ovation
Creative directors Barbara Jacques & Richard Bélanger
Agency Cossette

Applied Arts 2017 Logo/Wordmark
Applied Arts 2017 Identity
Applied Arts 2017 Entire Design Program
Clio - Bronze 2017 Corporate identity
CA 2018 Typography / Trademarks / Art/Design

The Ovation model is a new research that allows brand managers of large companies to measure consumer engagement with a brand. The logo, a driving force behind this identity, represents any brand’s ultimate quest—a standing ovation from the consumer. Visually, the data was illustrated by transforming and deconstructing the logo to create various graphic elements.