Horleys wanted to rebrand and redesign their existing Elite range of product series.

We decided to play around the brand's typography and the background, which reflects the positioning of the Horleys - Intelligent Sports Nutrition, rather than reflecting imagery of body builders, which usually the competitors did.

The background illustration was specifically designed to reflect the intelligent system within the body, and colour coded to distinguish the different products within the same Elite range on the shelves.

Design Director and Designer : Rehan Saiyed
Commissioning Agency: EM3, New Zealand
Client: Horleys, New Zealand