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    Express Yourself Internal Communication Campaign for Employee Engagement Survey Commercial Bank of Qatar, Doha, Qatar Commercial Bank, Qatar … Read More
    Express Yourself Internal Communication Campaign for Employee Engagement Survey Commercial Bank of Qatar, Doha, Qatar Commercial Bank, Qatar wanted to create internal communication campaign motivating and reminding the staff to participate in Employee Satisfaction Survey, to increase their participation. We decided to brand it with unique name instead to calling it Employee Satisfaction Survey. The name was worked out as Express Yourself, and digital communication campaign was created with animated GIFs. First two days before the survey, teasers were rolled out, which created curiosity among the staff, followed by the email form CEO about what Express Yourself is. The survey continued across for 3 weeks, and during these 3 weeks, we rolled out reminder campaign in continuity with teasers published with different messages as animated GIFs, to increase participation rate. The campaign was successful, with participation of staff reaching 78%, which usually recorded in previous years below 54%. Design Director and Designer: Rehan Saiyed, Storm Worldwide Read Less
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Express Yourself
Employee Experience Campaign for Engagement Survey
Commercial Bank of Qatar, Doha, Qatar

If you need to create exceptional customer experience, you need to nest in employee experience. That’s because the customer experience is typically anchored around multiple interactions with your employees. It’s about creating a holistic experience that brings together the whole workplace, the management team and HR to drive innovation as inefficiencies are identified, explored and resolved. 

To get the maximum out of the research, a campaign was planned that drives inclusion as everyone is given a voice and a way to make it heard. 

It started with teasers over the desktops of the employees then gradually introducing the brand that was specifically created for the research purpose - 'Express Yourself'. This was followed by the messages that creates a sense of shared purpose and shared values that unites a workforce. The campaign turned out to be extremely successful in gaining insights, with more than 3 folds of participation then previous years.

CX Design Director and Designer: Rehan Saiyed, Storm Worldwide