Brand architecture enables us to segment our messaging and services so that each of our target audiences hears what they want to hear and gets precisely what they’re looking for.
Swipeware and it’s sub-brands are structured in a logical, intuitive way, making marketing efforts exponentially more efficient. It also allows for cross-promotion between sub-brands, making marketing more effective.
The naming of the organisation SWIPEWARE is derived from the nature of the business it is associated with, information technology firm developing applications.
The concept is therefore worked out based on the gestures used for operating the apps, especially swiping on the screen. This helps the brand to register in the audience much easily as the visual approach is justifying the name as well as the nature of the business. The association becomes much easy to register and thus creating lasting presence in the market.