The focus on tomorrow’s consumers will set a forward-looking agenda very much at the heart of the programme, with plenary sessions and workshops on the importance of engaging with tomorrows consumers as responsible citizens. The target audience will be consumer organisations, governments, funding bodies, civil society and business leaders. This is not directed at consumers themselves.
Key terms considered for branding design are: Consumer rights, citizenship, China, Hong Kong, sustainability, responsibility, youth, future, international and empowerment.
The design reflects simplicity that can be easily grasped by a large variety of cultural backgrounds. Colour ideas are drawn from CI’s existing branding.
It is modern and forward-looking, yet reflect maturity and global reach.