Concept: Expressionism
Visualized through ink or brush strokes, this concept draws on the TSO’s current brand focus of being more approachable, casual, relevant, less rigid, and hip. This concept connotes passion, fluidity, movement, and freedom. In addition, the notion of a brush stroke insinuates a craft or something tactile. The loose, expressive movement of a brush stroke also mimics the movement of a conductor with their baton, as well as the bow of a string instrument.
