Winner—Entire Design Program, Series, Applied Arts 2017
Dollarama’s mission is and has always been simple: providing value and convenience for the customer.
With that in mind, Dollarama aims to solidify its unrivaled position as a fun and friendly stand-alone shopping destination where customers can enjoy a wide assortment of high quality everyday consumer goods, packaged consumables, general merchandise, and seasonal items at fixed, affordable price points.
With the arrival of young, new leadership renowned for strategic sourcing and merchandising innovations, Dollarama’s renewed brand strategy will showcase and leverage the unique value proposition that underpins its historical success: quality, diverse merchandise mix. From everyday essentials to irresistible, impulse must-haves, Dollarama has everything for everyone. Featuring a hip and fresh approach, this new identity is a celebration of the company’s wonderful mishmash medley of products.