Strata is a collection of skincare products inspired by the geological phenomenon of stratification. Featuring curvilinear or straight horizontal planes that vary in texture and thickness, these layers tell a story of past events and bygone periods. Formed slowly and steadily over millions of years, they connote age, wisdom, maturity, strength, and resilience. The name is derived from the Latin word for “layers”, which is an appropriate allusion to skin.
Strata caters to refined, image- and trend-conscious middle aged men aged 35+. The product line caters to men who modestly cultivate an upscale lifestyle and maintain their personal appearance. Boasting minimal aesthetics, ample negative space, and thin, linear design elements, Strata projects an understated sophistication befitting its target audience. Neutral tones that are heavy in gray echo the target age group.