Toronto Symphony Orchestra—Annual Report
Concept: Expressionism 
Visualized through ink or brush strokes, this concept draws on the TSO’s current brand focus of being more approachable, casual, relevant, less rigid, and hip. This concept connotes passion, fluidity, movement, and freedom. In addition, the notion of a brush stroke insinuates a craft or something tactile. The loose, expressive movement of a brush stroke also mimics the movement of a conductor with their baton, as well as the bow of a string instrument.
Toronto Symphony Orchestra—Annual Report
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Toronto Symphony Orchestra—Annual Report

Annual Report for the Toronto Symphony Orchestra 2014–2015. *I do not own the photography used in this project—it is used for educational purpose Read more
7
147
2
Published:

Tools

Adobe Photoshop
Adobe InDesign
Adobe Lightroom
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