Sometimes on a hot day, all you need is that frozen-to-the-bone, chill-running-down-your-spine sensation of a really good brain freeze.
Clemenger Sydney commissioned Crispe (represented in our short-loop animation branch Gif Horse) to create five brain-freezing characters for Hungry Jacks' fully integrated Summer Frozen Flavours campaign.
The artwork featured in TVC's, OOH, POS and even made an appearance as a Snapchat filter for a day!
Crispe illustrated and animated each brain to reflect the emotions of their human counterparts during the TVC and in the printed collateral. In the Snapchat filter, the brain froze over as the user drinks their Hungry Jacks frozen drink.
An example by Crispe of the brain freeze animation.
Hungry Jacks' 15 second TVC featuring artwork by Crispe.
Hungry Jacks' brain freeze Snapchat filter with artwork by Crispe in action.
