Images above: Jason Solo, Ross Murray
Jason Solo and Ross Murray for Uber
Reaching out to us (Jacky Winter obvs) the Uber team sought to amplify their brand with fresh illustrations and guidelines.
Above and below: Jason Solo
Among the many talented artists recruited for the project, Jason Solo and Ross Murray were instrumental in constructing a comprehensive animation and illustration library for various verticals on the web and mobile, including Uber One, Uber Eats, Uber Pro, and Uber Teens & Families.
While each artist was given the freedom to showcase their unique style, the illustrations collectively shared common threads such as color palette, perspective, and texture, allowing them to exist in a cohesive world and be viewed as a seamless brand.
Images below: Ross Murray
Many thanks to Alyssa Foote as the Design Director for the project.
Keep an eye out for Ross and Jason's artwork on the Uber app, which has over 93 million active users worldwide. Great job, guys! ⚡️