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    This brand was developed by the agency’s specialists in 2008 and since then has garnered notoriety both on the domestic and international market.… Read More
    This brand was developed by the agency’s specialists in 2008 and since then has garnered notoriety both on the domestic and international market. Back at that time, the trademark looked original, premium, and different from everything presented on the product shelves. However, since then the market has seen the introduction of many new players in the signature wine niche, characterized by bright and attractive visuals, which made the Et Cetera brand somewhat lost in the competition. So the agency’s task for this project was to create an original, vivid and attractive design, relevant to the current competitive environment, while retaining the recognizability, the brand’s DNA. Read Less
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Elegance, quiality, refinement - these are the words that characterize the new Et Cetera Premium product line. That is why ShumiLoveDesign has commissioned a separate photoshoot to reflect the unique spirit of this new wine range. 

The main emphasis for the set was placed on the art and elegance of the packaging solution. The interplay of soft lights, smooth shadows and dark background allow the packaging to stand out and show its main highlights. And the bronze ribbon introduces a fine interplay with the graphic elements used in the packaging.
Photography by Kirill Zmurciuk