OBOS has built and provided reasonably priced flats in Oslo since 1929. In the past they have been through a couple of rebranding processes. Now it was time for a new one, as they are launching nationally.
Keeping the logo was an important part of the brief. We decided to use it as a key element in the visual identity. The different shapes of the logo are used to create a townscape. In turn, parts of this townscape become layouts for brochure covers, ads, powerpoint slides etc.
Created at Uniform Strategisk Design
Designers: Gøril Torske and Thomas Kjellberg
Web design: Melinda Furulund
Account manager: Jan-Otto Jacobsen
Project leader: Anja Ree
Interior- and product shots: Jan-Otto Jacobsen
At OBOS: Kjetil Framstad and Cecilie Ring Gulowsen