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About

OBOS has built and provided reasonably priced flats in Oslo since 1929. In the past they have been through a couple of rebranding processes. Now … Read More
OBOS has built and provided reasonably priced flats in Oslo since 1929. In the past they have been through a couple of rebranding processes. Now it was time for a new one, as they are launching nationally. Keeping the logo was an important part of the brief. We decided to use it as a key element in the visual identity. The different shapes of the logo are used to create a townscape. In turn, parts of this townscape become layouts for brochure covers, ads, powerpoint slides etc. Read Less
Published:
 
OBOS Identity
OBOS has built and provided reasonably priced flats in Oslo since 1929. In the past they have been through a couple of rebranding processes. Now it was time for a new one, as they are launching nationally.  
 
Keeping the logo was an important part of the brief. We decided to use it as a key element in the visual identity. The different shapes of the logo are used to create a townscape. In turn, parts of this townscape become layouts for brochure covers, ads, powerpoint slides etc.
Created at Uniform Strategisk Design
Designers: Gøril Torske and Thomas Kjellberg
Web design: Melinda Furulund
Account manager: Jan-Otto Jacobsen
Project leader: Anja Ree
Interior- and product shots: Jan-Otto Jacobsen
At OBOS: Kjetil Framstad and Cecilie Ring Gulowsen
Published: 2012