Norwegian wine importer Solera approached WORK™ to help them rebrand a range of wines from the Ioppa wineyards in Piemonte, Italy.

A family run business since 1852, the Ioppa family produces high quality rosé, white and red wines. To mix old and new – heritage with a modern twist – we combined the ancient family crest (redrawn by illustrator Arild Sæther) with a bold block of colour. The colour blocks, hand picked to match the taste and appearance of each wine, ties the different labels together so that the overall expression is that of a tightly knit series of wines from the same producer and estate.