Yayla Farms, Dried Fruits - Branding & Package Design
Turkish Yayla Farms was ready to launch their all-natural and organic dried apricots and figs to the United States. All they needed was a logo and package design targeted toward the American food market.
Jessica's Role
Jessica collaborated with Aisle 9's design team to develop a conceptual logo and package design. To amplifying what made the brand unique, the team agreed that both projects should emit how Yayla Farms fruits were grown and dried under the Mediterranean sun. Throughout the project, Jessica continuously brought concepts, sketches, and designs. Working together as a collaborated front to complete all of the client's requests, she participated with brainstorming sessions and tweaked team member work by crafting letterforms and image searching.
Project Scope
Logo Design / Packaging Design
Credits
Collaborated Team: Aisle 9 Group
Yayla Farm's unique farming method to harvest fresh fruits, then dry them under the beautiful Mediterranean sunshine, was the idea behind these logo designs - embodying the sun and rolling hills of the orchard in Turkey.
Intermediate package designs concepts (below)
Final Packaging Design (below)
