Affinia Hotels and Suites - Branding and Advertising
Affinia Hotels wanted to refresh their brand and evoked the energy of New York City. To help differentiate from their competitors, we focused on the huge room sizes (rooms larger than the average NYC apartment) and created the "Live Large" campaign.
Jessica's Role - Revitalize Branding and Promotional Campaigns
Jessica's main goal was to stimulate excitement in the hotel's communications. She created a new vibrant color palette, added cityscape imagery with bold typography and exciting CTA language to make the campaign truly come alive. Reservations doubled as a result to the elevated rebrand.
Branding / CRM Design / Advertising / Photoshoot Art Direction