Contour at the Ritz-Carlton Central Park - Branding
The classic cocktail culture of New York City is revived at this new all-day gastro lounge, Contour, at the Ritz-Carlton Central Park.
The idea behind the Contour name and logo came from the interior designer's Matisse-inspired lines that adorn the bar ceiling. The logo's icon resembles a wine glass and a tree, which is a nod to the lounge's location opposite Central Park.
Logo Design / Custom Type / Menu Design
Contour is expressed in the fluid, Matisse-inspired lines that adorn the bar ceiling; the easy, steady flow of drinks, energy, and conversation; and the experience itself, which transforms throughout the day. Matisse was also the inspiration for Contour’s distinctive logo.