Overview
The motivation behind a rebranding project is often a combination of several factors. For Custom Canopies, it was the need to adapt their 20 year old brand to better reflect their company’s growth and success. One of their main criteria was to remain recognizable to their long-standing customers while also appealing to potential clients. We achieved this for the logo, collateral and website in a number of ways.
Rebranding
We began the rebranding process by developing a brand message that would convey Custom Canopies’ commitment to innovation and established expertise in the shade structure industry. We implemented this message in all aspects of their logo and marketing materials, starting with their logo by cleaning it up and giving it an overall more modern appeal. We then created collateral pieces that were simple and visually-oriented to emphasize to their customers their ability to create custom products with ease. Redesigned, Custom Canopies’ brand emphasized their expertise, trustworthiness and modernized products.
Website Design and Development
For Custom Canopies, one of the major struggles they encountered with their previous website was conveying their expertise and cutting-edge product applications to prospect customers. To solve this issue, we created a responsive website that is rich in visuals and straightforward copy. Combined with an extremely easy navigation, the visuals would assist in showcasing their diverse products and applications, while providing the needed information and specifications. The result was an easily navigable website that serves as a valuable resource to both current and prospective customers.
