Swirly Skidoo’s is a fictional 50’s retro inspired ice cream food truck. They sell a variety of classic soft serve ice cream flavors. Swirly Skidoo’s caters to people of all ages, but primarily to younger college aged students who enjoy going to food truck rallies. Older folks enjoy the nostalgia, while the younger generation discovers something new. Swirly Skidoo’s is very spunky in the way that it connects to its consumers. They are different than other ice cream brands in that they focus primarily on the classic flavors in soft serve form.