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    The goal of this project was to establish the foundation of Gold Meat’s brand identity in order to build brand recognition and customer loyalty. … Read More
    The goal of this project was to establish the foundation of Gold Meat’s brand identity in order to build brand recognition and customer loyalty. We focused our attention on standardizing Gold Meat’s brand visuals and logo application in order to reinforce the company’s message. Read Less
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Project Overview

The goal of this project was to establish the foundation of Gold Meat’s brand identity in order to build brand recognition and customer loyalty. We started with the company’s message by putting into words everything that made the company differ from its competitor. This included the company’s history, extensive experience, and dedication to quality, locality and safety. We then shifted our attention on standardizing Gold Meat’s brand visuals and logo application in order to reinforce the company’s message. 

The results are as follow:
Keywords

These items are the keywords that exemplify Gold Meat and its identity as a brand. They are the elements that define Gold Meat’s mission and the terms that clients will associate with the Gold Meat name. These words can be seen integrated into campaign efforts.

Quality
Local
Fresh
Experience
Authentic
Flavor

Colors
Typography
Typography is an essential component of Gold Meat brand’s visual identity. When used effectively, it commands attention, elicits emotions, and above all, builds brand recognition. The Gold Meat brand utilizes these following two typefaces for all text, headlines, subheads and body copy because it is simple and friendly – qualities that describe Gold Meat’s products, as well as company outlook, culture and values.
Iconography
Patterns
Facebook Ads
Print Collateral
Trade Show Booth 
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201 S. Orange Ave., Suite 890
Orlando, FL 32801