地球乐园是一个对大自然怀有崇敬之心的快乐组织。与其他的环境保护组织不同，地球乐园倡导的是快乐的、积极的面对自然环境，感受自然，体会自然。我们使用了半抽象的视觉语言去表现大自然，色彩明艳，造型拙笨，让整个视觉系统看起来更像是半成品，像孩子的创作。我们希望“地球乐园”扮演的就是“大自然中的孩子”这样一个角色。

earthland is a happy organization with a reverence for nature. Different from other environmental organizations, earthland encourage people to have a happy and positive attitude to feel and experience nature. We use a semi-abstract visual language to express nature, with vivid color and  clumsy shape, the whole visual identity system looks more like children's creation. We hope that earthland is playing a role like “kids of nature".