Landscamper ® is a travel brand that provides a brand-new wilderness accommodation experience. Its visual identification system centers around the core concept of “living in the landscape”. The adoption of a large-scale landscape from the destination as the background, combined with the simple and smooth information transmission, allows users to generate a desire for travel to a distant place, and a yearning for “living in the landscape” when seeing the design.
Among them, the major part of the logo design originates from the primitive living mode of human beings: the horizon, which is raised up by an invisible support to form a space sheltering wind and rain. What it accommodates is an awe of nature and an expectation of the landscape.
As for the gift design to cater to brand users, we use the cobblestone to make the key ring, which is simplistic, practical, and secure and novel, representing a pure call from nature.
Among them, the major part of the logo design originates from the primitive living mode of human beings: the horizon, which is raised up by an invisible support to form a space sheltering wind and rain. What it accommodates is an awe of nature and an expectation of the landscape.
As for the gift design to cater to brand users, we use the cobblestone to make the key ring, which is simplistic, practical, and secure and novel, representing a pure call from nature.
ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Gao Han
YEAR: 2018
CLIENT: Landscamper Inc.
DESIGNER: Gao Han
YEAR: 2018
CLIENT: Landscamper Inc.
