Branding & Identity
hobex – Payment Systems
hobex – the Payment Systems provider from Austria – reinvented itself in 2016 to celebrate it's 25th anniversary. I helped the Salzburg based company to find the right visual language and guided them (as Art Director at the design agency A365) through the rebranding and design process.
The old logo looks completely outdated and was hard to use in the printed and online communication. Therefore a much lighter and cleaner version was needed. hobex is a Payment Systems provider and guarantees the customer a safe and quick money exchange. The simple but strong arrows made out of the letter "X" also work as the key visual for the corporate design.
Once a year hobex publishes a magazine for their clients to provide information about new developments in cashless payment technology. This magazine is called pay! Journal and has been redesigned as well. It has a cleaner and more sophisticated look now.
Art Direction: Dominik Langegger
Graphic Design: Dominik Langegger, Jan Six