Kickstarter Identity
The Lab // San Francisco, CA 2016
The Lab // San Francisco, CA 2016
The Lab is a distinguished art/work/show space located in San Francisco's Mission District. Keep It Experimental is the title of their 2016 Kickstarter campaign that raised 29,293 dollars—close to five thousand above their pledged goal. My role was to create a visual identity representing the core values of The Lab and New York based performance artist/Kickstarter mascot, Kembra Pfhaler.
Adaptability was very important for this visual identity. It was required that the design could span across all media, functioning in video, print promotion, banner ads, and social media.
