CO2 E-Race
Client: CO2 E-Race
Date: 2008
Assigment: Identity, Website
The CO2 E-Race is a motor racing event exclusively for CO2-neutral vehicles, arranged as a part of the international climate conference COP15 in Copenhagen in 2009.
The purpose of the event raise awareness of the latest developments and technology within climate-friendly transport. CO2 neutral cars are not a utopian dream – but a both technologically and economically viable option, when you require quick and comfortable transport, and still aspire to do something for the environment.
The logo’s typography is inspired by the characteristic numbers of digital alarm clocks, as a symbolic reference to the countdown on the racing track – and to the clock that is ticking for the environment. The clean, white color expression symbolizes the importance of taking new, alternative and sustainable 'clean-tech' into use, and the fluorescent orange is selected as a contrasting signal color. In the implementation of the identity, the orange dot stands out in context, and acts as a easily recognizable and characteristic mark.
The CO2 E-Race has been in the following cities: Riga, Copenhagen, Vilnius, Milan, Cancun, New York, Sao Paulo, Tallin, Hong Kong and Mexico City.
The purpose of the event raise awareness of the latest developments and technology within climate-friendly transport. CO2 neutral cars are not a utopian dream – but a both technologically and economically viable option, when you require quick and comfortable transport, and still aspire to do something for the environment.
The logo’s typography is inspired by the characteristic numbers of digital alarm clocks, as a symbolic reference to the countdown on the racing track – and to the clock that is ticking for the environment. The clean, white color expression symbolizes the importance of taking new, alternative and sustainable 'clean-tech' into use, and the fluorescent orange is selected as a contrasting signal color. In the implementation of the identity, the orange dot stands out in context, and acts as a easily recognizable and characteristic mark.
The CO2 E-Race has been in the following cities: Riga, Copenhagen, Vilnius, Milan, Cancun, New York, Sao Paulo, Tallin, Hong Kong and Mexico City.
