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Client: SOS International Date: 2013 Assignment: Rebranding and art direction
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SOS International

Client: SOS International
Date: 2013
Assignment: Rebranding and art direction
SOS International is the leading assistance organisation in the Nordic region. From emergency centres in Denmark, Sweden, Norway, and Finland the company provides acute personal assistance all over the world, offering a wide range of solutions in fields such as travel assistance, health assistance, roadside assistance, crisis assistance, tracking, and home assistance.
 
Re-public has helped SOS International with art direction and a new communications strategy in a comprehensive re-branding process. The work has covered adjustment and alignment of all elements in the existing visual identity, as well as development of a new design manual for the company and its subsidiaries.
 
The result is a more consistent and professional visual expression, that communicates accurately and consistently across different media, platforms and departments.