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    Client: Hartmanns Date: 2013 Assignment: Visual identity

Client: Hartmanns
Date: 2013
Assignment: Identity
Hartmanns is a catalyst within the modern-day job market. Through recruitment, consultancy, supply of staff, newplacement and outsourcing, Hartmanns is working to help create success in peoples work life.
Based on an existing logo, Re-public has developed a new, modern and distinct visual identity for Hartmanns, reflecting the company's values and high level of professionalism.
The design solution highlights the otherwise ordinary colon symbol in the company name, as the primary expressive element of identity – and elevates it into a symbol, a graphic pattern, an effect layer and super graphics. In this way, the identity becomes the sum of all its elements, rather than merely being defined by a simple logo.
The graphics are supported by a contemporary typeface and distinct use of typography, that is very straightforward and open in its visual apperance – but at the same time also strong and with a bit of an edge, giving it a more interesting visual expression.
The comprehensive design system provides Hartmanns with a professional and easily recognizable platform, across various media and formats. The identity is present in all aspects of business communications – from the smallest details in layout and typography, to accurate color coding on signage and the quality of the office paper stock.