India meets Switzerland. The Abhati product line combines both of these worlds and is raising the bar to create a better and more beautiful world: Each product does its fair share to finance the education of girls in India! We support this project by gifting our time and dedication wholeheartedly. The creative overall responsibility was consigned to us, including the naming of the brand and products, corporate design, product design and photographical concept. The scent was created in collaboration with famous perfumer Geza Schoen. The body care line draws upon names of Indian lakes, whereas the names of the hair products derive from Indian rivers. When thinking of the product design, we took the packaging idea of the Abhati candle further: roaming around on a street market in Mumbai, a keepsake wrapped in
a sheet of an old newspaper. The typography is laid out in a strict Swiss grid. Indian patterns are nestled up against the bottles and can only really be discovered when looking at the products from up close. We feel: A perfect combination
of both worlds!
