Ford Unstoppable Athlete

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User Experience for a voting bracket website on Sportsnet.ca.

To coincide with the launch of the 2012 Ford F150, Ford wanted to access and engage the core Sportsnet audience. The solution presented was an example of true integration between a content brand and an advertiser.

The entire bracketing experience.

The voting experience.

Once a user submitted their votes, they would be entered into a contest. Since we allowed daily voting, we created a user management system so that a user would only need to enter their information once.