The Walt Disney Company launched Generation Create in order to unleash the creative potential that exists within us all. They want to bring families and kids together to imagine and build a brighter tomorrow.
The teaser site was going to be used to lay the foundation for Disney Signature’s cause to build credibility, authority and excitement in the space. In this phase, Disney would have had a presence at events and conferences that are related to their platform and needed a site to direct people to.
We created a site to make people interested and excited about what’s to come by teasing the overarching campaign and make them start thinking about how they unlock their creativity. We created an explorative tool that worked on all platforms and people could visit directly at the events on their personal devices.
CLIENT: Disney AGENCY: Firstborn DATE: April, 2015 ROLE: Concept, Art Direction, Design