Batman: Arkham Knight
Featured In
Wacom Gallery
Mountain Dew and Doritos teamed up with PlayStation to bring you closer to gaming greatness and give you exclusive rewards. After buying products and receiving codes you can unlock in-game content and enter weekly sweeps, where you have a chance to win a Limited Edition PlayStation 4 Bundle.

While working at Firstborn they got hired to create a website, which we called PWRUP, that promotes these exclusive rewards and explains how you can unlock them. This website features a new game and rewards each 3 months. I was asked to create the edition for the much anticipated game Batman: Arkham Knight. Using cinematic effects to display the products and rewards making them look like they came straight out of the game. Another unique feature of this edition was the possibility to enter the weekly sweeps for which I also created the flow and look.
CLIENT: Mtn Dew          AGENCY: Firstborn          DATE: June, 2015          ROLE: Art Direction, Design, Motion
 
Motion Demo
The Site
Credits

A R T    D I R E C T I O N
Alvin Groen

T E C H N I C A L    D I R E C T I O N
Chuck Masucci

P R O D U C T I O N
Andrew Schlanger

D E S I G N
Alvin Groen, Camiel Flohr (Platform Guidelines)

D E V E L O P M E N T
Riccardo Bellingeri

3 D
Camiel Flohr, Alvin Groen

M O T I O N
Alvin Groen

C O P Y
Elizabeth Entenman
Batman: Arkham Knight
269
3511
25
Published:

Batman: Arkham Knight

Mountain Dew and Doritos teamed up with PlayStation to bring you closer to gaming greatness and give you exclusive rewards. After buying products Read more
269
3511
25
Published:

Creative Fields

Copyright Info

Attribution, Non-commercial

Read More