Rise of the Guardians: YouTube Experience
DreamWorks Animation’s Rise of the Guardians explores the lesser known personas of some of the world’s most notable childhood legends including Santa Claus, the Easter Bunny, the Tooth Fairy, Sandman and the latest inductee, Jack Frost.
Jack personifies childhood joy and mischief. The Snowball fight video, with over 4 million views and counting, features Jack in perfect form kicking off a snowball fight with neighborhood kids and a few of North’s elves.
Those who follow the prompt to “Visit the North Pole” enter the world of North’s workshop. This custom YouTube channel lets users explore the extensive world of the Guardians through trailers, clips, drawing tutorials, behind-the-scenes footage and more.
client     DreamWorks Animation
studio    Ignition Interactive
date      November, 2012
Experience it yourself at www.youtube.com/user/meettheguardians
As intro for the custom YouTube channel we've made a YouTube takeover where North welcomes you to his workshop with some of his pesky elves. After you've entered the YouTube channel random animations will pop up from time to time and each character specific video will trigger even more unique animations.
concept                  Nick Boes, Alvin Groen, Spencer Donald
art direction            Nick Boes
production              Jessica Amen
design                    Alvin Groen
motion                   Alvin Groen
development           Matt Goshman, Matt Webster
copywriting             Spencer Donald
sound                     Nick Boes, Alvin Groen
concept sketches     Jason Badower
Rise of the Guardians: YouTube Experience
Multiple Owners
Alvin Groen