DreamWorks Animation’s Rise of the Guardians explores the lesser known personas of some of the world’s most notable childhood legends including Santa Claus, the Easter Bunny, the Tooth Fairy, Sandman and the latest inductee, Jack Frost.
Jack personifies childhood joy and mischief. The Snowball fight video, with over 4 million views and counting, features Jack in perfect form kicking off a snowball fight with neighborhood kids and a few of North’s elves.
Those who follow the prompt to “Visit the North Pole” enter the world of North’s workshop. This custom YouTube channel lets users explore the extensive world of the Guardians through trailers, clips, drawing tutorials, behind-the-scenes footage and more.
client DreamWorks Animation
studio Ignition Interactive
date November, 2012
Experience it yourself at www.youtube.com/user/meettheguardians
As intro for the custom YouTube channel we've made a YouTube takeover where North welcomes you to his workshop with some of his pesky elves. After you've entered the YouTube channel random animations will pop up from time to time and each character specific video will trigger even more unique animations.
concept Nick Boes, Alvin Groen, Spencer Donald
art direction Nick Boes
production Jessica Amen
design Alvin Groen
motion Alvin Groen
development Matt Goshman, Matt Webster
copywriting Spencer Donald
sound Nick Boes, Alvin Groen
concept sketches Jason Badower
art direction Nick Boes
production Jessica Amen
design Alvin Groen
motion Alvin Groen
development Matt Goshman, Matt Webster
copywriting Spencer Donald
sound Nick Boes, Alvin Groen
concept sketches Jason Badower
