The Hunger Games: The Capitol Tour
Multiple Owners
The Hunger Games: The Capitol Tour is an immersive virtual journey that takes place in the capitol city of Panem, the seat of the Hunger Games authoritarian power. In order to bring fans into the city of Panem, Ignition Interactive created an HTML5 extravaganza developed in partnership with Microsoft Internet Explorer 9 bringing to life elements of the Capitol that have never been seen or experienced before.

Fans were teased with an initial image of the Capitol skyline in which they could sign up to take part of the tour. Within 1 week of the initial launch, 800,000 fans had signed up in anticipation for the release of the tour. Once the site was released, fans could experience the Welcome Center, the Control Room and The Avenue of the Tributes all while being gracefully guided by a tour host.

Below some examples of the animations that we made for every scene. All animations were optimized and exported as sprites, gifs or videos to work in every single browser as HTML5 elements.
For the Welcome Host we selected a dozen female models, let them do tryouts and eventually selected one model. We then shot the model on green screen with the right make-up and style to represent the Welcome Host of the Capitol Tour.
We composited the Welcome Host into every scene of the website and adjusted her voice to the space and style of those scenes.
Made by Microsoft
Powered by HTML5 and CSS3, this hardware-accelerated experience seeks to evolve the way fans and movies interact with one another. Developed in partnership with Internet Explorer and Lionsgate, and the Digital Agencies at Ignition Interactive and The Nerdery, The Capitol Tour is a glimpse into the universe of the Hunger Games.

Read more:
More info, links and examples about the full campaign by Ignition:
concept Evan Dehaven, Chad Tafolla, Parker Sapp, Alvin Groen
creative direction  Evan Dehaven
art direction Chad Tafolla
production Parker Sapp
design Chad Tafolla, Alvin Groen
motion Alvin Groen
3D Shadedbox
development Codin Pangell, Greg Batha, The Nerdery, Plain Concepts
copywriting Ashley Crandall, Nina Kaufmann
matte painting Todd Reublin
music & sound Bob Partridge
concept sketches Allison Reimold
video keys Eric Dehaven
welcome host Alexandra Mathews
make-up Heather Conlan
special thanks Nick Boes, Wilson Saloj, Andy Burdin, Dru Bramlett, Jacob Janssen
The Hunger Games: The Capitol Tour
Multiple Owners