New Holland was commissioned by Inncocean International to design direct and visualise a new campaign to launch the all new Hyundai Elantra. We created and simulated CG glass icons to build the car and its interiorand showcase the design features of the Elantra. In total six print illustrations and three 15 second commercials where produced.
Production company : Collider
Agency : Innocean International
Campaign Creative Director : Daryl Corps
Post Production and VFX : New Holland Creative
Producer : Morgan MacCuish
Design Direction & Supervision : Brendan Savage
FX : Clinton Downs
3D : Clinton Downs, Rick Pearce
After Effects : Brendan Savage
Photoshop : Brendan Savage, David "Davros" Wallin