New Holland created the design and vfx for the Queensland Biofuel initiative in collaboration with agency Ogilvy one20, for a campaign directed by David Wallin.  The campaign features the 2015 V8 supercar champion Mark Winterbottom, the ambassador in Queensland to promote E10 Biofuel.

Using a combination of Maya and Houdini,  the E10 liquid travels from the fuel bowser – and becomes the catalyst to magically create the fuel system and engine of the car. travelling from this macro view of the engine, the camera pulls back to reveal the car build being completed