A new campaign for Foxtel's new streaming device - the Foxtel Now Box.
The campaign creates a spectacular and imaginative world that celebrates the beauty and simplicity of Foxtel's new way to experience the best choice in live sport, new movies, TV & complete seasons, by visualising the streams of content as they make their journey from device to screen.
It was brought to life by director Brendan Savage which combines the designers and animators from New Holland Creative with the compositing artists at Alt.vfx.Storytelling using particles can be a challenge, but the use of millions of black orbs against the vivid red set created the iconing silohuettes seen in this campaign.
Production company : New Holland Creative
Agency : TBWA Sydney
Director : Brendan Savage
Post Production and VFX : New Holland Creative & Alt.vfx
Producer : Sophie Gibson
Design Direction : Brendan Savage
FX : New Holland Creative
Lighting & Comp : Alt.vfx