For many Australian customers, Skoda is an unknown brand.
One way to really understand the brand is to demonstrate what it means in other countries.
Skoda gets hearts racing in the WRC2 rally championship, support the peloton in the Tour de France while their concept vehicles show case the latest in high tech for the near future.
In this brand film we are bringing to life how simply clever Skoda cars are in Australia.
DDB Sydney sought out New Holland for their design sensibilities to create a film that was equally as clever to Skoda.
We came up with a treatment with a beautiful and sophisticated technique that literally brings to life the words ‘SIMPLY CLEVER’.
Through out the film, we see parts of these letters incorporated into the footage but never fully revealing what word they form until the very end, where they cleverly come together to create ‘SIMPLY CLEVER’.
Production company : New Holland Creative
Agency : DDB Sydney
Design Direction & Comp : Brendan Savage